During my internship at Coolblue’s in-house advertising agency, I worked as a Creative Design Intern, where I learned to think and create as part of a professional brand team. My work covered a wide range of design and concept challenges, from concept development and branding to packaging design and video production.

I was responsible for turning creative briefings into concrete ideas and visual outcomes, always staying true to Coolblue’s distinctive brand style. I collaborated closely with designers, copywriters and project leads, presenting multiple creative directions and refining them through feedback rounds.

One of my main projects was the product packaging for Coolblue’s refurbished iPhones, where I went through the full design process from research and moodboards to the final packaging concept that will be implemented in stores.

Through this internship I gained valuable experience in concept thinking, stakeholder communication and working with feedback in a fast-paced, high-standard environment, all while contributing to the unmistakably fun and friendly Coolblue brand.